Two perspectives. One everyday world.
We’re two founders based in Seoul, South Korea—one Korean, one European. Together, we’re building SER: a family of brands for the things we wear, live with, and give.
We care about the details, from the materials we choose to the processes behind each piece. Our aim is simple: to make thoughtful choices and work towards the best quality we can.
Our story starts with AHI plush. IEA clothing and FIN women’s innerwear are in development, with lifestyle and home collections planned for the future. Different brands, each with its own character, brought together by the same care.
We’re glad you’re here as SER takes shape.