Privacy Policy

Last updated: September 1, 2026

SER Group Co. Ltd ("SER", "we", "us", or "our") respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store, and protect personal information when you visit or use our website at www.sergroupkorea.com, create an account, purchase our products, contact us, or otherwise use our online services.

1. Company Information

Company: SER Group Co. Ltd
Business Registration Number: 373-88-03863
Representatives: Kang Hyejin, Enrique Cubero
Address: 1F, 157 Hannam-dong, Yongsan-gu, Seoul, Republic of Korea
Telephone: +82 10-6508-2304
Email: contact@sergroupkorea.com

2. Personal Information We Collect

Depending on how you use our website, we may collect:

Name
Email address
Telephone number
Billing address
Shipping address
Account information
Order and transaction information
Information provided when contacting customer service
Information provided when submitting reviews or other content

Payment Information

Payments are currently processed through Toss and PayPal.

We may receive information such as payment status, transaction details, payment method, and payment confirmation. Payment card or other sensitive payment information may be processed directly by the relevant payment provider rather than stored by SER.

Automatically Collected Information

When you visit our website, certain information may be collected automatically, including:

IP address
Browser type
Device information
Operating system
Network information
Pages visited
Products viewed
Shopping cart activity
Website usage and interaction information
Cookies and similar technologies

3. How We Use Personal Information

We may use personal information to:

Process and fulfill orders
Process payments
Deliver products
Process cancellations, returns, exchanges, and refunds
Create and manage customer accounts
Provide customer service
Respond to inquiries
Improve our website, products, and services
Prevent fraud and unauthorized activity
Maintain website security
Send transactional communications relating to orders or accounts
Send marketing communications where permitted and where appropriate consent has been obtained
Understand customer preferences and website usage
Measure and improve our marketing and advertising
Comply with applicable laws and regulations
Protect our legal rights and interests

4. Shopify and Service Providers

Our online store is operated using Shopify.

Shopify may process personal information on our behalf in order to provide website hosting, shopping cart, checkout, payment-related functionality, analytics, security, and other services.

We may also share necessary personal information with service providers that help us operate our business, including:

Payment processors such as Toss and PayPal
Delivery and shipping companies
Technology and website service providers
Customer support providers
Analytics providers
Marketing and advertising providers
Cloud storage and IT service providers

These service providers may process information only as necessary to provide their services or as otherwise permitted by applicable law.

5. Analytics, Advertising, and Tracking Technologies

We may use cookies, pixels, tags, SDKs, and similar technologies provided by third parties to understand how visitors use our website, measure advertising performance, improve our services, and provide or measure relevant advertising.

Depending on the services enabled on our website, these technologies may include:

Google Analytics
Meta Pixel
TikTok Pixel
Shopify analytics and related technologies

These technologies may collect information such as your IP address, device information, browser information, pages viewed, products viewed, purchases, and interactions with our website.

Third-party providers may use this information in accordance with their own privacy policies and applicable law.

Where required by applicable law, we will obtain appropriate consent before using cookies or similar technologies for purposes that require consent.

6. Shipping and Delivery

When you place an order, we may provide necessary personal information, such as your name, telephone number, and shipping address, to the relevant shipping or delivery provider in order to deliver your order.

Only information reasonably necessary to complete the delivery will be provided.

7. Marketing Communications

If you subscribe to our newsletter or otherwise consent to receive promotional communications, we may use your email address or other contact information to send information about products, promotions, launches, or other news from SER.

You may unsubscribe from promotional emails at any time by using the unsubscribe option included in the relevant communication or by contacting us.

Even if you opt out of marketing communications, we may still send necessary non-promotional communications relating to your orders, account, transactions, or customer service requests.

8. Cookies

We and our service providers may use cookies and similar technologies to:

Keep the website functioning properly;
Remember preferences;
Maintain shopping carts and sessions;
Understand website usage;
Improve website performance;
Measure advertising and marketing performance; and
Support relevant advertising and marketing activities where applicable.

You may be able to control or disable cookies through your browser settings. Certain website functions may not operate properly if cookies are disabled.

9. Retention of Personal Information

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

Provide our services;
Complete transactions;
Maintain customer accounts;
Comply with legal and accounting obligations;
Resolve disputes;
Prevent fraud; and
Enforce our agreements.

Where applicable law requires us to retain certain information for a specific period, we will retain that information for the required period.

When personal information is no longer required, we will securely delete or destroy it in accordance with applicable law.

10. International Transfers

Because we use Shopify and other service providers, personal information may be processed or stored outside the Republic of Korea.

Where personal information is transferred internationally, we will take appropriate measures and comply with applicable Korean privacy and data protection laws.

11. Protection of Personal Information

We take reasonable technical and organizational measures to protect personal information against unauthorized access, loss, alteration, disclosure, or destruction.

However, no method of electronic transmission or storage can be guaranteed to be completely secure.

12. Your Privacy Rights

Subject to applicable law, you may have rights regarding your personal information, including the right to:

Request access to your personal information;
Request correction of inaccurate information;
Request deletion where legally applicable;
Request suspension of processing where legally applicable; and
Withdraw consent where processing is based on consent.

To exercise your rights, please contact us using the details below.

We may need to verify your identity before processing certain requests.

13. Third-Party Websites

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices, security, or content of third-party websites. We recommend reviewing the privacy policies of those websites before providing personal information.